For Venues & Organizers
Smart tools for modern promoters
PR Teams Are Essential—But Undersupported
Promoters and PR teams are the frontline force behind nightlife success. You curate the vibe, fill the room, and drive direct revenue—but you’re often doing it without tools built for how you actually work.
XO changes that.
With features already live like request-based event table bookings—where you can accept, confirm, cancel, or declineeach guest—PR teams and venues gain real control over who gets in. Add to that the ability to collect deposits (partial or full minimum spend) upon booking or approval, and you’re no longer just managing guests—you’re locking in revenue upfront.
Whether you accept bookings automatically or screen them through requests, XO empowers you to control access & secure the bag before guests even show up.
The Real Challenges PR Teams Face
Targeted Outreach: You’re bringing in women for guest lists, high-value men for tables—all while juggling social, WhatsApp, and DMs.
Last-Minute Logistics: Updates to guest lists or table arrangements often cause chaos if not perfectly synced.
Lack of Visibility: Tracking who brought how many people or calculating commissions is still mostly manual.
These gaps create tension between PR teams and venues, reduce trust, and cost you money.
How XO Helps PR Teams Work Smarter
Request-Based VIP Bookings + Upfront Deposits
Guests can see the full amount they’ll need to pay before submitting a request
Once a request is accepted, guests have 24 hours to pay—either a partial deposit or full minimum spend, depending on how the booking is set up
If payment isn’t completed in time, the booking is forfeited
If you run a non-request-based setup, payment is required immediately upon booking
This isn’t just filtering. It’s protecting your revenue, locking in spend, and reducing no-shows.
Guest List Management (Upcoming)
Create, update, and sync guest lists directly in XO
Eliminate chaos at check-in with real-time updates for venue staff
Replace screenshots and last-minute voice notes with a single, clean interface
PR Code Tracking & Basic Insights (Upcoming)
Assign unique codes to each promoter
Track bookings, attendance, and guest value linked to each code
Use these insights to reward your top performers and refine team strategy
Password-Protected Events (Upcoming)
Run invite-only events with private booking access
Share access securely with VIPs or influencers
Maintain exclusivity and protect your brand
Commission Tracking (Upcoming)
Automatically calculate payouts based on guest count or revenue generated
Maintain fairness and transparency across your PR team
Create trust between promoters and venue managers
XO Helps PR Teams Strengthen Venue Relationships
Promoters thrive when venues trust them—and that comes from visibility, accuracy, and follow-through.
Real-Time Transparency: Let venues see how you’re contributing in actual numbers
Faster Ops = More Time to Hustle: Spend less time on admin, more time driving results
Proof of Impact: With tracked requests and deposits, venues see your value immediately
Ready to Level Up Your PR Game?
XO gives you what no spreadsheet or group chat ever could: real structure, live control, and a future-proof system built around your work.
Whether you’re handling tables or creating exclusive experiences, XO is the system that grows with you.
→ Book a demo and get a first look at how XO can support your next event.
References
Disclaimer
The information provided in this blog is for informational and educational purposes only. While XO Entertainment Ltd strives to provide accurate, up-to-date, and helpful content, we do not guarantee the completeness, reliability, or accuracy of the information. The content is not intended to serve as professional advice, and readers should consult relevant experts where applicable. XO Entertainment Ltd assumes no liability for any actions taken based on the content in this blog. This blog may contain links to third-party websites for reference or convenience; XO Entertainment Ltd is not responsible for the content, accuracy, or privacy practices of such sites. All opinions expressed are those of the authors and do not necessarily reflect the official policy or position of XO Entertainment Ltd. For inquiries or further details, please contact us here.
